GOAT Hospitality

I worked on building several restaurant and bar logos in partnership with creative agency Oxy Acetylene. Scroll to see the final designs and their various applications onto signage, buildings, and products — along with the GOAT Hospitality logo, which I designed and adapted to incorporate the individual brands in the group. 

World Famous Frozaritas Miami, Florida

DIRECTION FROM CLIENT A modern take on the neon sign in the “Cocktails & Dreams” movie.

Initial direction ideas, sent to client.

Final logo mock-ups. Sent to print on cups, signs, hats, shirts, and more.

White Tiger Tavern Miami, Florida

DIRECTION FROM CLIENT A classic tiger face with a pulsing effect to show the energy of the nightclub. Tiger must have blue eyes.

Logo idea mock-ups, sent to the client.

The Gojo Aprés Ski Park City, Utah

DIRECTION FROM CLIENT Make an elegant logo that incorporates the color green, a shield, and antlers.

Logo idea mock-ups, sent to the client.

Final mock-ups with adjustments from client.

Nathan’s Bar Miami, Florida

DIRECTION FROM CLIENT Re-vamp the old logo, which looked like a blue and pink neon sign next to a TV with “BAR” written inside.

IMAGE ABOVE Champagne labels with an adapted Nathan’s logo.

Final logo versions in color and black + white.

Cenote Nightclub and Bar Miami, Florida

DIRECTION FROM CLIENT Make a modern, sleek logo that looks like a natural cenote hot-spring that you’d find in South America.

Logo mock-up ideas in color, sent to client.

Black + white versions of mock-ups.

Final logo concept with different color ways.

GOAT Hospitality Miami, Florida

DIRECTION FROM CLIENT A “Day of the Dead” cartoon goat icon with adaptable colors to match the different brands under the hospitality group.

Goat logos with primary and secondary font options, sent to client.

Instagram story 3D mock-up.

GOAT Hospitality logo adjusted for the company’s different brands.

Designed logos from scratch and adhered to client’s direction and feedback. Presented each idea in professional, organized deliverables. Designed in Adobe Illustrator and Photoshop.

Logo Design
Brand Ideation
Communication

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