Baobab Studios
As a marketing intern, I ran all of the social media accounts for the Emmy Award-winning virtual reality animation studio: Baobab Studios. I immersed myself in the industry and worked around the clock alongside CEO Maureen Fan. She wanted to pioneer the Clubhouse app – which was brand new at the time – and enlisted my help to market the “Animation Industry Club” account from the ground up, increasing viewership of Baobab Studios by 900%.
@baobabstudios
Valentines Day Instagram campaign.
Assorted Instagram posts celebrating Baobab Studios’ wins at the Webby Awards, MPSE Golden Reel Awards, and the Telly Awards.
Assorted Instagram posts publicizing a Giveaway that I ran, a book sale, and an art gallery pop-up.
@animationinclub
Assorted posts for the Animation Industry Club on the Clubhouse app. We gained over 5,000 followers during my first three months. I designed the template, making it reminiscent of Baobab’s look (same font, similar bright colors, and repeated shapes) so viewers would subconsciously associate it with the VR animation company.
Designed social media graphics and maintained accounts on Instagram, LinkedIn, Twitter, and Facebook. Pioneered and grew the social media presence for the Animation Industry Club on Clubhouse. Designed in Figma.